The Structure of an Advertising Agency
August 13, 2017
Before you get into the advertising business, you need to know the basic mechanics of how an advertising agency works. Agencies vary greatly in size and shape, but most follow and tried and tested str...
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Ways to Run Your Own Advertising Campaign
August 13, 2017
A word of warning: taking on your own advertising campaign is no easy task. There is a reason there are thousands of advertising agencies all around the world, full of people who have spent their live...
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Pro Bono Campaign Aims to Keep the Kings in Sacramento
August 8, 2017
The deflated basketball in the ad, of course, is meant to signify how deflated many fans will feel if the team flees. BILLBOARDS that went up in Sacramento recently say “Game Over,” with a deflated ba...
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